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byZoë
CREATIVE DIRECTION & SOCIALS
FOR LUXURY & PREMIUM BRANDS
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PREMIUM BRANDS DESERVE MORE THAN
PRETTY POSTS
Pretty isn't enough
Most content creators think about aesthetics. I think about your bottom line. I bring business strategy and creative humans together to build social presence that actually moves the needle.
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ABOUT
CREATIVE DIRECTOR & CONTENT MANAGER
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I think like a strategist but see like a creative.
I trained as a historian, which taught me that every brand is a living story, shaped, rewritten, and retold over time. The ones people stay loyal to know this instinctively. My job is to find the new ways of telling that story so it keeps drawing people in, authentically and on purpose.
Ed-tech gave me the other half, systems thinking, pace, and the ability to turn strategy into action. I brought it all together working with premium brands, where storytelling builds loyalty and content has to do more than look good. It has to make people want to belong.
Ed-tech gave me the other half, systems thinking, pace, and the ability to turn strategy into action. I brought it all together working with premium brands, where storytelling builds loyalty and content has to do more than look good. It has to make people want to belong.
About Me
1M
Views
over 90 days for Crew Collective & Café.
+315%
Engagement
over 90 days for Crew Collective & Café.
+21%
Bar Visits
for Sora 45 vs previous quarter.
700K
Views
over 90 days for Cathcart.
SERVICES
EVERY BRAND IS DIFFERENT. HERE'S HOW I CAN HELP.
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CONTENT CREATION
I WORK WITH TALENTED VIDEOGRAPHERS AND PHOTOGRAPHERS TO
PRODUCE WORK THAT BUILDS TRUST - NOT JUST VIEWS.
PRODUCE WORK THAT BUILDS TRUST - NOT JUST VIEWS.
ACCOUNT MANAGEMENT
I HANDLE SCHEDULING, COMMUNITY MANAGEMENT, AND PERFORMANCE ANALYSIS SO YOUR SOCIAL PRESENCE
KEEPS WORKING WHILE YOU RUN YOUR BUSINESS.
KEEPS WORKING WHILE YOU RUN YOUR BUSINESS.
SOCIAL MEDIA STRATEGY
I BUILD STRATEGIES ROOTED IN YOUR BRAND IDENTITY AND BUSINESS GOALS, SO EVERY PIECE OF CONTENT HAS A REASON TO EXIST.
CREATIVE DIRECTION
FROM CONCEPT TO FINAL CUT. I DIRECT SHOOTS, COORDINATE TALENT, AND MAKE SURE EVERY FRAME EARNS ITS PLACE.
CONTENT CREATION
I WORK WITH TALENTED VIDEOGRAPHERS AND PHOTOGRAPHERS TO
PRODUCE WORK THAT BUILDS TRUST - NOT JUST VIEWS.
PRODUCE WORK THAT BUILDS TRUST - NOT JUST VIEWS.
ACCOUNT MANAGEMENT
I HANDLE SCHEDULING, COMMUNITY MANAGEMENT, AND PERFORMANCE ANALYSIS SO YOUR SOCIAL PRESENCE KEEPS WORKING WHILE YOU RUN YOUR BUSINESS.
SOCIAL MEDIA STRATEGY
I BUILD STRATEGIES ROOTED IN YOUR BRAND IDENTITY AND BUSINESS GOALS, SO EVERY PIECE OF CONTENT HAS A REASON TO EXIST.
CREATIVE DIRECTION
FROM CONCEPT TO FINAL CUT. I DIRECT SHOOTS, COORDINATE TALENT, AND MAKE SURE EVERY FRAME EARNS ITS PLACE.
I TAILOR EACH OF MY PACKAGES TO YOUR NEEDS
HERE"S MY RECENT WORK
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